Another hotel by Etika Cekap in Gurney Drive

Posted on | August 4, 2009

By THE STAR

GEORGE TOWN: Etika Cekap Sdn Bhd, the owner of G Hotel at Gurney Drive, is investing RM100mil in another five-star hotel to be developed at Gurney Drive.

Etika Cekap and G Hotel director Phuah Choon Meng said the new hotel, tentatively called Baby G Hotel, would have 200 rooms.

“Located next to the G Hotel, the 22-storey building will have an iconic, environmentally friendly, and sustainable design theme,” he told a press conference on the achievements of G Hotel and Gurney Plaza shopping mall yesterday.

Also present was Penang tourism development and culture head Danny Law, and G Hotel general manager Marco Battistotti.

Phuah (left) with the Best Shopping Mall trophy and Battistotti (right) with the Best Hotel trophy, part of the CHT in Penang awards, with Danny Law

Phuah said research conducted by the company showed that there was room for another hotel in Gurney Drive.

“Since G Hotel started operations in 2007, it has managed to maintain over 75% occupancy rate per year, without snatching customers from the other hotels in the area.

“In 2008, G Hotel achieved an occupancy rate of 82%, and so far to June, it has already attained an occupancy rate of 79%.

“This shows that a well-designed hotel with the appropriate facilities can carve out a niche market for itself in Gurney Drive,” he said.

Last year, the other hotels situated in Gurney Drive, namely Evergreen Laurel Hotel and Gurney Resort Hotel and Residences, enjoyed over 80% occupancy rate.

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